Custom framed wall art including a live device, platinum album and rock and roll magazine cover were delivered to Cricket executives upon the launch of the new, music-focused Muve Music™ phone. Store kits bound for Cricket stores included an accordion style 6-color shipper that housed pens, sales tools styled as backstage passes and product brochures for customers.
Samsung Rugby II™
The Rugby II, an extraordinarily durable phone, required creative that demonstrated its capacity for handling the tough environment of the most rigorous jobsites. Kits made from custom steel lunch boxes and thermoses showcased that toughness and emphasized the product benefits. In-store elements encased in canvas-like presentation folders included product brochures, flip open sales tools, tire tread bracelets and oversized pens.
Custom acrylic juice cartons playing off the name of the device served as unique delivery vehicles for the latest touchscreen phone from Samsung – the Samsung Sunburst™. The “Brighter Touch” theme was carried in store with brochures, sales tip fan decks, mouse pads and consumer-facing POS.